Calendar marketing with calovo

Your dates. Firmly anchored in the calendar of your fans, members and guests.

Fixtures, training, tickets: your dates sit in your fans' phone calendar – updated automatically whenever something moves. No app, no sign-up, no algorithm.

See for yourself: your dates right inside your audience's calendar.

  • Ready to go in 2 minutes
  • No payment details needed
  • Free forever
Step 1/2 · free

Start today. For free.

Start with a few details about your organization. In the next step you create the personal login for your team.

What describes you best?
We only collect your organization's contact details here – you create your personal user account in the next step.

What your club gets out of it

Your dates work for you.

Entered once, your dates stay visible exactly where your fans already look every day – in their own calendar.

Rescheduling communicates itself.

New kick-off time? It appears automatically in every fan's calendar – no mass email, no follow-up questions.

A channel without an algorithm.

The date stays visible long after the social media post has disappeared – right next to the dentist and parents' evening.

One subscription, everything included – expandable from day one.

Fixtures today, tickets, youth teams and training tomorrow. Fans stay anonymous: no app, no sign-up, no data to maintain on your side.

Your calendar earns money.

Sell the location line of your fixtures to your sponsor – exclusive, clickable, measurable.

See a sample calculation

How our customers promote it to their fans:

Your calendar updates all by itself.

Mainz 05

Always up to date with calovo.

SV Darmstadt 98

All dates always automatically up to date.

Alba Berlin

Every date on your phone – no sign-up, on every operating system.

FC Augsburg

In the press:

Anyone who does not want to miss a match can subscribe to the SG BBM calendar at Calovo.

Die Webzeitung, 16 July 2026

What suits you?

One start, three ways.

Every calovo account starts for free – how far you expand is up to you, later. Nobody has to book a big package on day one.

Start for free

€0 · forever
  • 3 calendars (calfeeds), unlimited dates
  • Club calendar already with us? Direct editor access
  • No payment details needed
Start for free

Professional start

from €19/month
Lite €19/month
ad-free subscriptions for the first 500 subscribers · subscribe button for your website
Starter €49/month
ad-free subscriptions for the first 1,000 subscribers · without calovo branding · subscribe button for your website · 2 team members
Start for free
Start for free, upgrade any time
All plans in detail →
For pro clubs, leagues, associations & cities

Enterprise-ready

from €99/month · individual terms
  • Sports data sync included
  • Managed service – we help maintain your dates
  • Up to 10 editors
  • White-label & association solutions
  • Android SDK for your own app – on request
  • Annual invoicing on request
Book a call Request access

References

Well-known. League-wide. Proven.

Numerous partners from sport, media and business rely on calovo – from league headquarters to city councils.

League-wide rollouts
Clubs & teams
And far beyond football
FC Bayern Basketball Stadt Deggendorf Newsrooms & media houses and many more

And the Bundesliga itself? It recommends the fixture calendars to its fans right on bundesliga.com.

How to start

3 steps to your first subscription.

From the free account to a finished calendar subscription – no coding required.

Sign up for free & create your first calendar

Registered in two minutes, no payment details. Then you create your first calendar – by hand, via ICS import or via API.

Share the subscription link

Subscribe button and widgets on your website, the link in newsletters and social media. One click is enough – no app needed.

Stay present

Your dates sit in your subscribers' calendars and update themselves. In the reporting you watch your reach grow.

Customer voices

More versatile than you might expect

 

calovo as a digital ticket office

„calovo has become an integral part of our sales communications, especially for ticketing. Our fans love the calendar service and we can use the calendar function to place our messages on the lock screen. After just a few weeks, the costs were amortized.“

Uwe Fischer Head of Marketing & Communication

calovo for more member engagement

„The value of the calendar service became immediately apparent for our company. calovo is a real added value for us. And from the first day I realized that our events had higher bookings.“

Olaf Janotta Managing director

Frequently asked questions

Answered before you start.

 

What does getting started really cost?

The free plan is free forever – with three calendars, unlimited dates and no payment details, with no time limit. If we already maintain your club editorially, the club name in the form above detects it automatically and you get direct editor access instead of a new account. Ad-free packages start at €19 net per month, cancellable monthly.

How quickly are we up and running?

Registration takes about two minutes. You create your first calendar right afterwards – dates by hand, via ICS import or via API. Usually you are online the same day.

We already have an editorial calovo calendar – what does that mean for us?

Then you do not have to start from scratch. Simply type your club name above: if we detect an existing calendar, a club email address makes you an editor straight away – or you request access with one click.

Is there an SDK for our own app?

Yes – we offer an SDK for Android; integration and terms on request.

What about data protection?

Calendar subscriptions work without subscribers registering – your fans subscribe anonymously, with no sign-up at all. So you as a club do not manage any personal subscriber data. Reach is measured in aggregate at feed level.

A short line to us

Let's talk about your calendar.

A short line instead of a hold queue – we usually reply the same working day.

Pick a slot directly

A short introduction (30 minutes) – choose your slot.

Write a short message

Two fields are enough – we draft the rest from your interest.

Sender
Your message

Prefer the classic way? sales@calovo.com

Ready?

Start for free today – be in your audience's calendar tomorrow.

Sign up in a few minutes – or let us talk about your plans first.

Direct line: sales@calovo.com

Willkommen bei calovo!

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