Calendar marketing with calovo
The marketing channel that is already installed.
calovo puts your dates in your audience’s personal calendars – right at the heart of their daily planning. No dedicated app. Always up to date. Measurable.
The phone on the right updates immediately. Choose your sector directly below it.
Why calendar marketing?
No other channel gets this close.
Whenever people come together, they need a time and a place – and that is exactly what they check their calendars for. calovo turns your date data into a direct, lasting connection with your audience.
Where every day is planned
Calendar apps are among the most frequently used apps of all. This is where your audience organizes work, family and leisure – with your dates right in the middle.
No app. No barrier.
A calendar is preinstalled on every device, in the user’s own language. Subscribing takes one click on Apple, Google, Outlook and more.
Subscribe once, stay current
A match was rescheduled? A new date was added? Every subscriber’s calendar updates automatically. A whole series creates lasting presence.
A service that sells
Every date can carry your links: tickets, shop, live ticker and sponsor messages. Marketing your audience appreciates – with measurable conversions.
Your solution
Three surfaces for your message.
calovo reaches places no other channel can. Choose a surface:
How it works
Reach your audience’s calendars in three steps.
From the first date to measurable reach – no coding required.
Create or import dates
Use calpit, your cockpit: add them manually in minutes, import an ICS file, or automate them via a data interface – including schedules and score updates.
Your audience subscribes in one click
Place subscription buttons and widgets on your website and share the link in newsletters and social media. It works with all popular calendars and needs no app download.
Stay present – automatically
Your dates appear in calendars and optional lock-screen reminders, and every change synchronizes automatically. Reporting shows how your reach grows.
Use cases
One solution – from professional fixtures to business events.
Choose your sector to see a matching example. Your selection carries into the signup flow.
Try it yourself
In your own calendar in 30 seconds.
Your own phone is the quickest proof. Try the subscription experience:
- Scan the QR code and choose a calendar – your favorite club, for example.
- Subscribe in one click – with no app or registration.
- The next event appears in your calendar immediately and stays current automatically.
That is the experience you can give your audience – with your dates, brand and messages.
(calovo.com)
References
Well-known. League-wide. Proven.
Numerous partners from sport, media and business rely on calovo – from league headquarters to city councils.
Complete league solutions are part of our proven work, including for the Bundesliga, Swiss Football League, ICE Hockey League and Alps Hockey League. Scope and rollout are always agreed directly with the league.
FC Bayern München
calovo calendar of FC Bayern München
Bayer 04 Leverkusen
calovo calendar of Bayer 04 Leverkusen
Borussia Dortmund
calovo calendar of Borussia Dortmund
RB Leipzig
calovo calendar of RB Leipzig
FC Schalke 04
calovo calendar of FC Schalke 04
FC Augsburg
calovo calendar of FC Augsburg
1. FC Köln
calovo calendar of 1. FC Köln
1. FSV Mainz 05
calovo calendar of 1. FSV Mainz 05
Dynamo Dresden
calovo calendar of Dynamo Dresden
TSG Hoffenheim
calovo calendar of TSG Hoffenheim
Holstein Kiel
calovo calendar of Holstein Kiel
EV Zug
calovo calendar of EV Zug
Reach
Run the numbers.
Each date is present when subscribers plan their day. See how quickly that reach adds up:
Sponsoring
Your calendar has room for a sponsor.
From Basic, offer one sponsor per calendar. The location line carries its domain, the first description line its name with a link whose requests calovo counts. Changes appear when subscribers’ calendar apps refresh. Appearance and refresh times depend on the app.
What it looks like
Two placements, one sponsor: the location line carries the brand, while the first description line provides clear attribution and a link. This example uses our own Termine.de AG.
Run the numbers.
Your calendar keeps fans informed when their apps refresh. A sponsor can help cover plan costs; agree the price directly with your sponsor.
Model: active subscribers × events × chosen CPM. 40 events and €20 CPM are adjustable assumptions. Calendar fetches do not prove views. Measured link requests may include automated checks. All amounts are net, plus applicable VAT.
Why it works
Your events appear where subscribers plan their time. We cannot guarantee how often they look or when their apps refresh.
Lasting presence, not one impression
The sponsor remains beside every event throughout the season, not just for one fleeting click.
The moment of truth
“When does it start?” At exactly that moment, the brand is visible on the second line.
Counted link requests
The “Sponsor” tab shows how often the link has been opened since counting began. Automated checks may be included; these counts do not establish click-through rates or views.
One sponsor per calendar
The presented-by line exists once per calendar – no rotation.
Plans & pricing
Simple and scalable.
Start free and grow when your reach grows. Self-billing plans can be cancelled monthly. Prices are net per month, plus applicable VAT.
- 3 calendars
- One organization login
- Events with discreet calovo branding
- All basic features for free
- Up to 500 ad-free subscribers
- Up to 25 calfeeds
- Org admin included
- Standard note and standard lock screen
- Reporting and analytics
- Automatic schedule updates on request
- Training attendance: members answer "coming / not coming", parents also for several children – included
- Up to 1.000 ad-free subscribers
- Up to 25 calfeeds
- 2 admin/editor logins included
- Standard note and standard lock screen
- Reporting and analytics
- External embedding without calovo logo
- Automatic schedule updates on request
- Training attendance: members answer "coming / not coming", parents also for several children – included
- Up to 5.000 ad-free subscribers
- Up to 25 calfeeds
- 2 admin/editor logins included
- Standard note and standard lock screen
- Reporting and analytics
- External embedding without calovo logo
- Automatic schedule updates included
- Categorization
- Calendar sponsoring: domain in the location line, presented-by line with a counted link in the description
- Training attendance: members answer "coming / not coming", parents also for several children – included
- Access-restricted calendars on request
- Up to 20.000 ad-free subscribers
- Up to 25 calfeeds
- 5 admin/editor logins included
- Standard note and standard lock screen
- Reporting and analytics
- External embedding without calovo logo
- Automatic schedule updates included
- Categorization
- Calendar sponsoring: domain in the location line, presented-by line with a counted link in the description
- Prediction games for your calfeeds – included
- Training attendance: members answer "coming / not coming", parents also for several children – included
- Access-restricted calendars included
- Custom data feeds on request
- Up to 50.000 ad-free subscribers
- Up to 200 calfeeds
- 10 admin/editor logins included
- Standard note and standard lock screen
- Reporting and analytics
- External embedding without calovo logo
- Automatic schedule updates included
- Categorization
- Calendar sponsoring: domain in the location line, presented-by line with a counted link in the description
- Prediction games for your calfeeds – included
- Training attendance: members answer "coming / not coming", parents also for several children – included
- Access-restricted calendars included
- Custom data feeds included
- Android SDK for your own app – on request
Individual & Enterprise
More than 50,000 subscribers, white-label projects, association or league solutions with custom terms – we will tailor a plan for you.
Included in every plan: Delivery to all popular calendar platforms · automatic updates · ICS imports · website widgets and subscription buttons. Categorization and a landing page on calovo.de are included from Basic.
All prices exclude VAT · Free remains free (up to three calendars) · Basic and larger plans usually begin with a personal conversation –
book a time online.
Coming next
After the World Cup comes the Euros.
The 2026 World Cup showed what calendar specials can do: fixtures in tens of thousands of fans’ calendars, current automatically through the final. We are building on that for the Euros, and early partners secure the strongest placements.
Your own Euros calendar
The complete tournament schedule as your branded calendar for customers, partners and employees. Turnkey, with automatic score updates and user support; multilingual and separate team calendars are available.
Brand partner in the Euros calendar
Place your brand exclusively in our editorial football calendars: visible at every match and directly linked when fans plan their match days. Exclusive partner positions are limited.
A professional sports club? Ask about our league special: the full Premium scope at league-specific preferred terms. Register by email →
Frequently asked questions
Concise answers.
Do my subscribers need an app?
No. Calendar subscriptions work with the preinstalled calendar apps from Apple, Google, Outlook and others. We also offer the free calovo app as a bridge for Android calendars that do not support subscriptions themselves.
What does it cost to start?
Nothing. Free includes up to three calendars. Plans without calovo branding start at €19 net per month, plus applicable VAT. Compare and book in calpit, or request a consultation. book a time online.
How do my dates enter the system?
Use whatever fits: enter dates manually in calpit, import an ICS file, automate them through the import API, or connect sports data for fixtures and score updates. Our managed service can handle the complete process too.
Can I include sponsors and partners?
From Basic, show one sponsor per calendar. Its domain stands before the location, its name with a link in the first line of the description. Appearance depends on the calendar app. Commercial calendar messages do not trigger app notifications.
What does reporting show?
Subscriber trends, calendar fetches, calendar-platform distribution, views of your events and your most important integration sources – clearly organized in the calpit dashboard.
What about privacy?
Calendar subscriptions need no subscriber registration or personal profiles. Reach is measured in aggregate at calendar-feed level.
Ready?
Ready to reach your audience’s calendars?
Start free in minutes, or talk to us about your project.
Direct contact: sales@calovo.com